This book explores innovation in technology, products and services
in sport management in the Ibero-American region, one of the most
rapidly developing regions in world sport. This timely volume
captures a sense of the potential impact and opportunities
presented in the region for international sport businesses and
sporting organisations. The book presents cutting-edge research
into topics as diverse as digitization in the Chilean sport
industry; responses to COVID-19 by sports clubs in the region;
consumer behaviour in the Portuguese fitness industry;
multiplatform content distribution in Brazilian basketball, and the
strategy behind the growth and development of the Valencia marathon
in Spain. It is full of insight, data and examples of best practice
in innovation. This is fascinating reading for any student,
researcher or practitioner working in sport management, sport
business, sport governance, international business and management,
or Ibero-American studies.
General
| Imprint: |
Taylor & Francis
|
| Country of origin: |
United Kingdom |
| Series: |
World Association for Sport Management Series |
| Release date: |
June 2023 |
| First published: |
2023 |
| Editors: |
Gabriel Cepeda Carrión
• Jerónimo GarcÃa-Fernández
• James J. Zhang
|
| Dimensions: |
234 x 156mm (L x W) |
| Pages: |
344 |
| ISBN-13: |
978-1-03-248238-5 |
| Categories: |
Books
|
| LSN: |
1-03-248238-9 |
| Barcode: |
9781032482385 |
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