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Practices of Projection - Histories and Technologies (Hardcover)
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Practices of Projection - Histories and Technologies (Hardcover)
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To many, the technological aspects of projection often go
unnoticed, only brought to attention during moments of crisis or
malfunction. For example, when a movie theater projector falters,
the audience suddenly looks toward the back of the theater to see a
sign of mechanical failure. The history of cinema similarly shows
that the attention to projection has been most focused when the
whole medium is hanging in suspension. During Hollywood's economic
consolidation in the '30s, projection defined the ways that
sync-sound technologies could be deployed within the medium. Most
recently, the digitization of cinema repeated this process as
technology was reworked to facilitate mobility. These examples show
how projection continually speaks to the rearrangement of media
technology. Projection therefore needs to be examined as a pivotal
element in the future of visual media's technological transition.
In Practices of Projection: Histories and Technologies, volume
editors Gabriel Menotti and Virginia Crisp address the cultural and
technological significance of projection. Throughout the volume,
chapters reiterate that projection cannot, and must not, be reduced
to its cinematic functions alone. Borrowing media theorist
Siegfried Zielinksi's definition, Menotti and Crisp refer to
projection as the "heterogeneous array of artefacts, technical
systems, and particularly visual praxes of experimentation and of
culture." From this, readers can understand the performative
character of the moving image and the labor of the different actors
involved in the utterance of the film text. Projection is not the
same everywhere, nor equal all the time. Its systems are in
permanent interaction with environmental circumstances, neighboring
structures, local cultures, and social economies. Thus the idea of
projection as a universal, fully autonomous operation cannot hold.
Each occurrence of projection adds nuance to a wider understanding
of film screening technologies.
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