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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Traction - How Any Startup Can Achieve Explosive Customer Growth (Paperback)
Loot Price: R406
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Traction - How Any Startup Can Achieve Explosive Customer Growth (Paperback)
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List price R440
Loot Price R406
Discovery Miles 4 060
You Save R34 (8%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares
give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this
smart, ambitious book' Eric Ries, author of The Lean Startup Most
startups don't fail because they can't build a product. Most
startups fail because they can't get traction. Building a
successful company is hard. Smart entrepreneurs know that the key
to success isn't the originality of your offering, the brilliance
of your team, or how much money you raise. It's how consistently
you can grow and acquire new customers. Traction will teach you the
nineteen channels you can use to build a customer base, and offers
a three-step framework to figure out which ones will work best for
your business. No matter how you apply them, the lessons and
examples in Traction will help you create and sustain the growth
your business desperately needs. 'Here is the inside scoop, the
latest, most specific tactics from the red-hot centre of the
Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
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