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Books > Business & Economics > Business & management > Business strategy
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Transitioning Media in a Post COVID World - Digital Transformation, Immersive Technologies, and Consumer Behavior (Hardcover, 1st ed. 2022)
Loot Price: R4,302
Discovery Miles 43 020
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Transitioning Media in a Post COVID World - Digital Transformation, Immersive Technologies, and Consumer Behavior (Hardcover, 1st ed. 2022)
Series: The Economics of Information, Communication, and Entertainment
Expected to ship within 10 - 15 working days
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This book provides a unique overview of the digital transformation
media industries have experienced following the COVID-19 pandemic.
Industries addressed include television, art, gaming, and music.
The book investigates the impact of immersive technologies on
various media. It examines in-depth changing consumer behavior in
the digital space. This includes development of new content models
based on creative thinking, digital collaboration models and
personalized psychologically based analysis of digital consumer
behavior.
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