Fields in Vision - Television Sport and Cultural Transformation (Hardcover)

This is a study of the international phenomenon of television sports coverage. The author considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on archival research, the book charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport in the 1960s, not only in the UK but across the world. The author also examines the implications of this vast and escalating global network during the 1980s by analyzing the central role that stars and narratives began to play in television sport, presenting case studies of challenges such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Communication and Society
Release date:	October 1992
First published:	1992
Authors:	Garry Whannel
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	256
ISBN-13:	978-0-415-05382-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	0-415-05382-X
Barcode:	9780415053822

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