THIS REVISED AND UPDATED EDITION OF THE CLASSIC "WHY SMART PEOPLE
MAKE BIG MONEY MISTAKES AND HOW TO CORRECT THEM" GIVES YOU THE
LATEST RESEARCH IN THE EXCITING FIELD OF BEHAVIORAL
ECONOMICS.
In their fascinating investigation of the ways we handle money,
Gary Belsky and Thomas Gilovich reveal the psychological forces --
the patterns of thinking and decision making -- behind seemingly
irrational behavior. They explain why so many otherwise savvy
people make foolish financial choices: why investors are too quick
to sell winning stocks and too slow to sell losing shares, why home
sellers leave money on the table and home buyers don't get the
biggest bang for their buck, why borrowers pay too much credit card
interest and savers can't sock away as much as they'd like, and why
so many of us can't control our spending. Focusing on the decisions
we make every day, Belsky and Gilovich provide invaluable guidance
for avoiding the financial faux pas that can cost thousands of
dollars each year.
Filled with fresh insight; practical advice; and lively,
illustrative anecdotes, this book gives you the tools you need to
harness the powerful science of behavioral economics in any
financial environment.
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