Drawing on examples from contemporary life, Woodward explores
rhetorical conditions that create powerful moments of
identification. Illustrated with interesting examples drawn from
politics and art, The Idea of Identification draws on classical
social and rhetorical theories to establish a systematic framework
for understanding the varieties and forms of identification.
Woodward references a variety of contexts in contemporary life to
explore the rhetorical conditions that create powerful and
captivating moments. By invoking the influential ideas of Kenneth
Burke, George Herbert Mead, Joshua Meyrowitz and others, he shows
how the rhetorical process of identification is separate from
psychological theories of identity construction. Woodward concludes
with an argument that film theory has perhaps offered the most
vivid descriptive categories for understanding the bonds of
identification.
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