Consuming Images - Film Art and the American Television Commercial (Paperback)

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

General

Imprint:	Edinburgh University Press
Country of origin:	United Kingdom
Release date:	December 2021
Authors:	Gary D. Rhodes • Robert Singer
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Paperback
Pages:	208
ISBN-13:	978-1-4744-6069-9
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-4744-6069-0
Barcode:	9781474460699

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