Business life is about persuasion. Effective managers advance their
careers by identifying problems, developing solutions, and
persuading decision makers to provide the support and resources
necessary to make things happen. This book focuses on a specific
presentation context: a problem-solution persuasive presentation to
decision makers delivered in a conference room environment. Such
presentations occur at every level in an organization. Therefore,
team leaders, supervisors, managers, and executives can all benefit
from learning how to design and deliver powerful presentations that
move decision makers to take action. The author blends his
extensive business experience with current research on persuasion
to provide a practical, applied approach to using the
problem-solution pattern. An integrated case study provides
examples for each step in the process. The end result is a useful,
actionable guide that will help professionals from every field make
a difference in their organization.
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