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Accounting for Tastes (Paperback, Revised) Loot Price: R1,187
Discovery Miles 11 870
Accounting for Tastes (Paperback, Revised): Gary S. Becker

Accounting for Tastes (Paperback, Revised)

Gary S. Becker

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Loot Price R1,187 Discovery Miles 11 870 | Repayment Terms: R111 pm x 12*

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Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.

General

Imprint: Harvard University Press
Country of origin: United States
Release date: March 1998
First published: March 1998
Authors: Gary S. Becker
Dimensions: 227 x 151 x 15mm (L x W x T)
Format: Paperback
Pages: 292
Edition: Revised
ISBN-13: 978-0-674-54357-7
Categories: Books > Social sciences > Sociology, social studies > General
Books > Business & Economics > Economics > Economic theory & philosophy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-674-54357-2
Barcode: 9780674543577

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