Many managers in the English-speaking world are seeking an
alternative to the prevailing business model which promotes a
short-term, shareholder-value approach. In this accessible and
highly topical book, Gayle Avery argues that this Anglo/US approach
to capitalism and business is seriously flawed and does not bring
the quality of life to individuals and societies that many people
seek. But what is the alternative and do business leaders have a
different choice? This book demonstrates alternative ways of
leading sustainable organizations. It identifies 19 criteria for
sustainable leadership practices that can be found in globally
successful enterprises such as Allianz, BMW, Munich Reinsurance,
Nokia, Novartis, and Porsche. Sustainable principles include
promoting ethical behavior, long-term thinking and innovation, and
valuing employees and other stakeholders such as the community, the
environment and future generations. The author presents concrete
examples of leadership from 28 interesting case studies to
illustrate the many different ways in which sustainable leadership
principles can be implemented. The book concludes that shifting to
sustainable leadership practices may appear difficult for
enterprises based in the USA, UK and Australia, but is essential
for the long-term survival of these firms. Indeed, several
well-known businesses from these countries have already adopted
sustainable leadership principles, including Colgate-Palmolive,
Continental Airlines, HSBC, IBM, Marriott, Nordstrom and SAS. By
highlighting a dramatically different approach to leadership which
can prove financially, socially and environmentally successful,
this book will have a great appeal to scholars and students with an
interest in leadership, strategy, international management and
organisational studies. It will also be a valuable and practical
aid for managers and consultants looking for new directions and
ways of running their businesses.
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