More and more, community festivals, performing and visual arts,
and cultural events are capturing the public interest, making arts
and cultural programming an increasingly important part of the
leisure and recreation, hospitality, museum, and tourism
industries. As arts and cultural opportunities expand, programmers
can look to "Arts and Cultural Programming: A Leisure Perspective"
to acquire skills to build their audiences and position their
programs for success.
This is the first book that covers options in arts and cultural
programming from a leisure standpoint. It draws on current
knowledge of leisure programming strategies for small,
medium-sized, and large organizations in a variety of settings,
including community recreation, community and cultural arts,
nonprofit organizations, hospitality, tourism, public relations,
and event management. The book uses terms and ideas from the
leisure and recreation fields, making it easy for even those with
little knowledge of arts and cultural programming to design, plan,
manage, and evaluate events.
Complete with chapters written by experts in leisure programming
and arts administration and edited by field authorities Gaylene
Carpenter and Douglas Blandy, this unique book offers new
perspectives on the possiblities of arts and cultural experiences.
"Arts and Cultural Programming: A Leisure Perspective" progresses
from theory to general program management and then to specific
program considerations. It offers:
-guidance in the planning process, from needs assessment and
strategic planning through the implementation of specific
events
-practical advice on topics such as finding your audience,
budgeting, recruiting volunteers, and marketing your event
-descriptions of the tasks and functions required for
programming success, making it easy to plan for appropriate
staffing through the entire event planning process
-recommendations for working with musicians, performers,
dancers, and other participants involved in your event
-examples of best practices and current programs, from the
conventional to the innovative, exposing you to a variety of
programming options while allowing you to choose what works best
for your community
-a chapter each on festivals, special events, community arts,
cultural programs, museums, and performing arts with case studies
and examples from actual organizations so you can see what is
working for other professionals and their patrons
-a discussion of trends and challenges in the field, enabling
you to proactively plan for the future of your program
The book is firmly grounded in leisure programming theory, but
it still contains the most important terminology and provides a
basic understanding of the arts so that you can become comfortable
working with events in those fields. The authors provide
step-by-step application of basic theory and approaches to
designing and implementing one-time events, annual or seasonal
events, and yearlong programs. You'll be able to use this knowledge
to move confidently beyond the examples found in this book toward
programming events that fulfill the needs of your community.
Enliven your next arts or cultural venture with the practical
tips and innovative case studies found in "Arts and Cultural
Programming: A Leisure Perspective," and use its foundational
theory and guidance to help you succeed in the burgeoning field of
programming for arts and culture.
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