This volume is being published on the occasion of the exhibition
Women in Balance at the Museo Salvatore Ferragamo in Florence.
Wanda Miletti Ferragamo, wife of Salvatore Ferragamo, was an
extraordinary figure who combined the traditional role of a woman
devoted to her home and children with a commitment to work and
business. Her individual story triggers profound reflections on how
she honoured her husband's memory through her entrepreneurial,
cultural, and social choices. These choices allowed her to outline
a specific form of family business, which has long been considered
a pinnacle of the Italian economy. Her life was characterized by a
strong dedication to work, and her role as a pioneering leader at
the helm of an innovative company such as Salvatore Ferragamo
provides an opportunity to explore and analyze the role of women in
the years of Italy's economic miracle, with a focus on issues such
as household consumption and the influence of advertising.
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