Out Of Nowhere (Paperback)

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

General

Imprint:	Meyer & Meyer
Country of origin:	Germany
Release date:	March 2008
First published:	April 2008
Authors:	Geoff Hollister
Dimensions:	240 x 166 x 22mm (L x W x T)
Format:	Paperback
Pages:	327
ISBN-13:	978-1-84126-234-5
Categories:	Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > History > History of specific subjects > General Promotions
LSN:	1-84126-234-X
Barcode:	9781841262345

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