Explore a new and effective method for seizing opportunity in the
face of uncertainty In Provoke: How Leaders Shape the Future by
Overcoming Fatal Human Flaws, renowned strategy consultants and
best-selling authors Geoff Tuff and Steven Goldbach deliver an
insightful exploration of how people tend to act tentatively in the
face of uncertainty and provide the tools we need to do things
differently. Tuff and Goldbach offer up a compelling argument for
the proposition that taking a "wait and see" approach is the exact
opposite of what helps visionary leaders change the world. Drawing
on principles from business and behavioral economics, the book
shows readers from all walks of life how to provoke action as a
mechanism to advance. In this book you'll discover: An overview of
the assortment of cognitive biases which tend to restrain and
distort leadership decision making in the face of uncertainty How
to recognize the 'phase change' that occurs when an uncertainty
resolves from being a question of "if" to being a matter of "when"
Five different models of provocation which can be used alone or in
combination to anticipate, drive through and exit that phase change
in a way that creates the future you desire How true "provocateurs"
shake the foundations of their industries, firms, sectors, and
governments by overcoming their need for certainty before action
Perfect for leaders or aspiring leaders in all walks of life where
uncertainty abounds--which is to say, almost everywhere --Provoke
will become your go-to guide to overcoming those natural human
instincts that keep us frozen in place and prevent us from seizing
our opportunities.
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