Inside the Tornado - Marketing strategies from Silicon Valley's cutting edge (Paperback, New ed)

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

General

Imprint:	Capstone Publishing Ltd
Country of origin:	United Kingdom
Release date:	1998
Authors:	Geoffrey A. Moore
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	244
Edition:	New ed
ISBN-13:	978-1-900961-58-5
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-900961-58-X
Barcode:	9781900961585

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