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Books > Business & Economics > Business & management > Business strategy
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Inside the Tornado - Marketing strategies from Silicon Valley's cutting edge (Paperback, New ed)
Loot Price: R377
Discovery Miles 3 770
You Save: R59
(14%)
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Inside the Tornado - Marketing strategies from Silicon Valley's cutting edge (Paperback, New ed)
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List price R436
Loot Price R377
Discovery Miles 3 770
You Save R59 (14%)
Expected to ship within 10 - 15 working days
|
Inside the Tornado teaches a startling lesson. As markets change,
the very skills that youa ve just perfected become your biggest
liabilities, and if you cana t put them aside to acquire new ones
youa re in for tough times. This is a challenging lesson to apply
but Geoffrey Moore uses inspiring examples from market--leading
firms to illuminate every dimension of managing a market--focused
business strategy. All industries which rely on technology -- not
just computer hardware, software and telecommunications, but
entertainment, publishing, broadcasting, banking,
insurance,healthcare, aerospace, defence, utilities,
pharmaceuticals, retail and pretty well every other type of
industry -- must learn to thrive Inside the Tornado.
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