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Consumer Psychology of Tourism, Hospitality and Leisure - Volume 3 (Hardcover)
Loot Price: R3,512
Discovery Miles 35 120
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Consumer Psychology of Tourism, Hospitality and Leisure - Volume 3 (Hardcover)
Expected to ship within 12 - 17 working days
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Knowledge of consumer psychology and consumer behaviour in relation
to tourism is valuable in determining the success of tourism and
hospitality ventures. The book is an edited collection of papers
from the 3rd Symposium on Consumer Psychology of Tourism,
Hospitality and Leisure, held in Melbourne, Australia in January
2003. Themes covered by the papers include attitudes, emotions and
information processing; motivation and learning; consumption
systems; decision and choice; experience and satisfaction; market
segmentation; attraction and loyalty; and image and interpretation.
General
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