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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries

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Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback) Loot Price: R1,497

Discovery Miles 14 970

Repayment Terms: R140 pm x 12*

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Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback): Geoffrey Jones, Nicholas J. Morgan

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback)

Geoffrey Jones, Nicholas J. Morgan

Series: Routledge Library Editions: Marketing

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Loot Price R1,497 Discovery Miles 14 970 | Repayment Terms: R140 pm x 12*

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	November 2015
First published:	1994
Editors:	Geoffrey Jones • Nicholas J. Morgan
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Paperback
Pages:	368
ISBN-13:	978-1-138-96593-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Promotions
LSN:	1-138-96593-6
Barcode:	9781138965935