Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries

Buy Now

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback) Loot Price: R1,497
Discovery Miles 14 970
Repayment Terms: R140 pm x 12*
Add to cart
Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback): Geoffrey Jones, Nicholas J. Morgan

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback)

Geoffrey Jones, Nicholas J. Morgan

Series: Routledge Library Editions: Marketing

 (sign in to rate)
Loot Price R1,497 Discovery Miles 14 970 | Repayment Terms: R140 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 1994
Editors: Geoffrey Jones • Nicholas J. Morgan
Dimensions: 234 x 156 x 24mm (L x W x T)
Format: Paperback
Pages: 368
ISBN-13: 978-1-138-96593-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
Promotions
LSN: 1-138-96593-6
Barcode: 9781138965935

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Grinding It Out - The Making of McDonald's (Paperback): Ray Kroc
Grinding It Out - The Making of…
Ray Kroc Paperback  (1)
 R304 Discovery Miles 3 040
Controlling Maillard Pathways To Generate Flavors (Hardcover): Donald Mottram, Andrew Taylor
Controlling Maillard Pathways To…
Donald Mottram, Andrew Taylor Hardcover R5,459 Discovery Miles 54 590
Meat Processing - Improving Quality (Hardcover): John Kerry, Joseph Kerry, David Ledward
Meat Processing - Improving Quality
John Kerry, Joseph Kerry, … Hardcover R4,693 Discovery Miles 46 930
Handbook of Indices of Food Quality and Authenticity (Hardcover): Rekha Singhal
Handbook of Indices of Food Quality and…
Rekha Singhal Hardcover R4,639 Discovery Miles 46 390
Historic Chicago Bakeries (Paperback): Jennifer Billock
Historic Chicago Bakeries
Jennifer Billock Paperback R505 R473 Discovery Miles 4 730
Food Additives and Packaging (Hardcover): Vanee Komolprasert, Petra Turowski
Food Additives and Packaging
Vanee Komolprasert, Petra Turowski Hardcover R5,203 Discovery Miles 52 030
Indianapolis Beer Stories - History to Modern Craft in Circle City Brewing (Paperback): Amy Beers
Indianapolis Beer Stories - History to…
Amy Beers Paperback R526 R495 Discovery Miles 4 950
Chickenizing Farms and Food - How Industrial Meat Production Endangers Workers, Animals, and Consumers (Hardcover): Ellen K....
Chickenizing Farms and Food - How…
Ellen K. Silbergeld Hardcover R632 Discovery Miles 6 320
The Millers - A Story of Technological Endeavour and Industrial Success, 1870 - 2001 (Hardcover): Glyn Jones
The Millers - A Story of Technological…
Glyn Jones Hardcover R645 Discovery Miles 6 450
Human Rights and Tobacco Control (Hardcover): Marie E. Gispen, Brigit Toebes
Human Rights and Tobacco Control
Marie E. Gispen, Brigit Toebes Hardcover R4,084 Discovery Miles 40 840
Nicolson Digital Scottish Whisky Distilleries Map (Sheet map, folded): Val Fry
Nicolson Digital Scottish Whisky…
Val Fry Sheet map, folded R273 R215 Discovery Miles 2 150
A Research Agenda for Food Systems (Hardcover): Colin Sage
A Research Agenda for Food Systems
Colin Sage Hardcover R3,630 Discovery Miles 36 300

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners