The financial services industry is undergoing a period of dramatic
change. Deregulation has created an ultra-competitive marketplace
and recent challenges like the worldwide subprime crisis, SEPA and
Basel II have only intensified the need for financial services
providers to shift their focus to customer centric Smart Profit
Growtha"c strategies. Price Management in Financial Services shows
how to utilize the modern techniques of value-based pricing to
design professional pricing processes that go beyond the industry's
current norm of purely risk and cost based pricing. The authors
provide insight into strategic pricing concepts such as market
segmentation, product bundling, multi-channel pricing and
non-linear pricing and give an overview of advanced price
optimization methods. The book serves as a step-by-step guide to
long term profitable growth through professional pricing by
familiarizing the reader with the concepts of price-response
function management and price elasticity of demand. The book also
includes a number of implementation strategies to incorporate Power
Pricing into financial services institutions and includes a large
number of Simon-Kucher & Partners' international case studies
that illustrate the enormous profit potential that lies in
professional pricing.
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