A concern for the art of persuasion, as rhetoric was anciently
defined, was a principal feature of Greek intellectual life. In
this study of the complex of subjects labeled "rhetoric," the
author explores rhetorical theory and practice from the fifth to
the first centuries B.C. Beginning with the creative rhetoric of
the pre-Socratic era, the study progresses through the time of
Aristotle and the Attic orators and concludes with the ossification
of rhetoric into a pedantic discipline during the Hellenistic
period. Originally published in 1963. The Princeton Legacy Library
uses the latest print-on-demand technology to again make available
previously out-of-print books from the distinguished backlist of
Princeton University Press. These editions preserve the original
texts of these important books while presenting them in durable
paperback and hardcover editions. The goal of the Princeton Legacy
Library is to vastly increase access to the rich scholarly heritage
found in the thousands of books published by Princeton University
Press since its founding in 1905.
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