Breweries all over America have used character figurines and small
shelf signs as highly effective point-of-purchase advertising to
promote their brands of beer. Most commonly used from the end of
Prohibition to the late 1960s, these now highly collectible items
were generally made of plaster or chalk and are often referred to
as statues. A wonderful array of such back bar advertising items is
showcased here, including some of the rarest statues known. The
description for each item includes the height, material(s) of
construction, dates of use, and current value. Rare statues are
identified. Also provided is a history of point-of-purchase
advertising as related to the brewing industry, a review of the
manufacturing process and the major manufacturers, plus valuable
information on grading, pricing, repairing, reproductions, and
more. This colorful and comprehensive book will serve as the
reference of choice for all beer statue collectors and breweriana
buffs.
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