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From Monopoly to Competition - The Transformations of Alcoa, 1888-1986 (Hardcover)
Loot Price: R3,686
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From Monopoly to Competition - The Transformations of Alcoa, 1888-1986 (Hardcover)
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When Charles Martin Hall patented the process for refining the
metal in 1886, it was far from self-evident that the new technology
would be a business success. Problems involving the technology had
to be solved. Capital and a labour force were needed. The most
pressing entrepreneurial dilemma was the need to develop markets
for what was then a novelty product. George David Smith examines
how Alcoa met these problems, with special attention to innovation,
from Alcoa's beginnings through its development into one of the
most successful monopolies in American history. By World War II, no
other American corporation had developed its industry's markets
more dramatically and then dominated them more completely. The book
then analyzes the undoing of Alcoa's monopoly by war and antitrust,
and examines how the firm adapted to evolving forms of
oliogopolistic and global competition.
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