From Monopoly to Competition - The Transformations of Alcoa, 1888-1986 (Hardcover)

When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-evident that the new technology would be a business success. Problems involving the technology had to be solved. Capital and a labour force were needed. The most pressing entrepreneurial dilemma was the need to develop markets for what was then a novelty product. George David Smith examines how Alcoa met these problems, with special attention to innovation, from Alcoa's beginnings through its development into one of the most successful monopolies in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book then analyzes the undoing of Alcoa's monopoly by war and antitrust, and examines how the firm adapted to evolving forms of oliogopolistic and global competition.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	August 1988
First published:	1988
Authors:	George David Smith
Dimensions:	234 x 152 x 34mm (L x W x T)
Format:	Hardcover
Pages:	592
ISBN-13:	978-0-521-35261-1
Categories:	Books > Humanities > History > American history > General Books > Business & Economics > Industry & industrial studies > Construction & heavy industry > Iron, steel & metals industries Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > World history > From 1900 > General Promotions
LSN:	0-521-35261-4
Barcode:	9780521352611

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