How has cultural diversity affected the business climate of the
growing European Union? What are European institutions and
enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons
gathers issue-centered perspectives on how Europe's entwined past,
present, and future have made it the most strikingly diverse part
of the world and what this means for doing business there.
'EuroDiversity' provides:
* Insights into Europe's cultural challenges of globalization,
diversity dilemmas, and opportunities
* Case studies, best practices, and resources for finding the
common ground and developing the competence needed to succeed
'EuroDiversity' addresses how cultural diversity affects the
business climate of the growing European Union and describes what
European institutions and successful organizations are doing to
manage it. The book's multinational team of authors gives us
issue-centered perspectives on how Europe's entwined past, present
and future have made it the most strikingly diverse part of the
world and what this means for doing business there. They address
Europe's cultural challenges of globalization and provide abundant
insights into diversity dilemmas and opportunities. They point to
the best practices and resources that will assist both European
enterprises and those actively present in or trading with Europe to
find the cultural common ground and competence they need to
succeed.
Contributors: Arjen Bos, Marie-Therese Claes, Ph.D., Elena A. A.
Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber
Diversity in Europe is not the same as diversity in North America.
Here is a book that not only makes clear why imported diversity
models often fail in Europe, but alsoidentifies true European
diversity issues and what to do about them.This is a book about the
world's most culturally diverse area that explores how businesses
must manage differences here to be successful in the global
marketplace.The book's multinational team of authors show us
concrete cases of big corporations handling diversity
successfully.
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