Drawing upon his considerable practical experience in the field
and his highly regarded theoretical work, Chacko explores the use
of systems science in solving complex problems in a variety of
contexts. The author operationally defines the characteristics of
problems that require a systems approach, presents his own
step-by-step systems approach protocol, and takes the reader
through 25 applications of the protocol to actual events. Ranging
from global strategy decision-making to corporate sales planning,
the case examples clearly demonstrate the ways in which the systems
approach can be an effective operational tool for managers and
policymakers involved in decision-making hituations characterized
by difficulty and uncertainty.
The case examples included fall into two major categories:
missions and markets. In the first group, Chacko analyzes problems
such as the U.S. response to Soviet threats during the Cuban
missile crisis, the decision to attempt to achieve a nuclear force
reduction agreement, and the questions of where and how to base the
nation's strategic air forces. Among the market applications
examined are Texas Instruments' decision to develop, manufacture,
and market semiconductor devices; a corporate strategy to increase
market share by 30 percent; and the evaluation of electronic
alternatives to paper-based communications. Throughout, Chacko pays
particular attention to developing a workable approach to
problem-solving in an atmosphere of complexity and uncertainty. His
work will be especially useful to marketing and R&D
professionals as well as to students of systems science and
analysis.
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