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Focus Groups - From structured interviews to collective conversations (Paperback, New) Loot Price: R1,349
Discovery Miles 13 490

Focus Groups - From structured interviews to collective conversations (Paperback, New)

George Kamberelis, Greg Dimitriadis

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Loot Price R1,349 Discovery Miles 13 490 | Repayment Terms: R126 pm x 12*

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Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes-from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2013
First published: 2013
Authors: George Kamberelis • Greg Dimitriadis
Dimensions: 234 x 156 x 10mm (L x W x T)
Format: Paperback
Pages: 113
Edition: New
ISBN-13: 978-0-415-69227-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Social sciences > Education > Higher & further education > General
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LSN: 0-415-69227-X
Barcode: 9780415692274

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