EADS and the A380 Project (Paperback)

Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	July 2010
First published:	July 2010
Authors:	George Nikolaishvili • Brian Chama
Dimensions:	229 x 152 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	96
ISBN-13:	978-3-8383-6893-1
Categories:	Books > Business & Economics > Business & management > General
LSN:	3-8383-6893-2
Barcode:	9783838368931

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