Writing Online - Rhetoric for the Digital Age (Paperback)

"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names. The book and its companion website transform ancient rhetoric as a process of oral composition-invention, arrangement, memory, style, and delivery-into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing. Unlike conventional books that provide specific solutions to specific problems, Writing Online reenacts the process of solving Web-based writing problems, explaining everything from how to create a simple web page to how to develop a sophisticated content management system and everything in between: HTML, HTML5, CSS, JavaScript, PHP, and much more. As a digital rhetoric, moreover, Writing Online recreates the ancient processes of oral composition for a digital era. Digital invention becomes a push-pull process of transmitting information via searches, alerts, news aggregators, and read-write algorithms. Digital arrangement becomes a question-and-answer process inviting multiple responses via intuitive navigation systems and dynamic patterns of organization. Digital memory transforms the ancient memory palace into a dynamic, programmable content management system. Digital style provides computer-based tools to enhance writers' word choice, argumentative structures, and feedback. Digital delivery resituates speakers and writers in onscreen environments that balance functionality and aesthetics for optimum responsiveness and usability." -James P. Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute

General

Imprint:	Hackett Publishing Co, Inc
Country of origin:	United States
Release date:	March 2016
Authors:	George Pullman
Dimensions:	216 x 140 x 12mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-1-62466-458-8
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Promotions
LSN:	1-62466-458-X
Barcode:	9781624664588

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