"Contrary to the old adage about finding new names for old things,
Writing Online: Rhetoric for the Digital Age gives new life and new
meaning to old names. The book and its companion website transform
ancient rhetoric as a process of oral composition-invention,
arrangement, memory, style, and delivery-into a digital rhetoric, a
dynamic process of writing for the World Wide Web: dynamic because
it shows not only how to write in a Web-based medium but, more
importantly, how to learn and adapt to a medium that is constantly
evolving and changing. Unlike conventional books that provide
specific solutions to specific problems, Writing Online reenacts
the process of solving Web-based writing problems, explaining
everything from how to create a simple web page to how to develop a
sophisticated content management system and everything in between:
HTML, HTML5, CSS, JavaScript, PHP, and much more. As a digital
rhetoric, moreover, Writing Online recreates the ancient processes
of oral composition for a digital era. Digital invention becomes a
push-pull process of transmitting information via searches, alerts,
news aggregators, and read-write algorithms. Digital arrangement
becomes a question-and-answer process inviting multiple responses
via intuitive navigation systems and dynamic patterns of
organization. Digital memory transforms the ancient memory palace
into a dynamic, programmable content management system. Digital
style provides computer-based tools to enhance writers' word
choice, argumentative structures, and feedback. Digital delivery
resituates speakers and writers in onscreen environments that
balance functionality and aesthetics for optimum responsiveness and
usability." -James P. Zappen, Professor, Department of
Communication and Media, Rensselaer Polytechnic Institute
General
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