Leading Digital - Turning Technology into Business Transformation (Hardcover)

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Release date:	October 2014
First published:	October 2014
Authors:	George Westerman • Didier Bonnet • Andrew McAfee
Dimensions:	242 x 164 x 26mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	256
ISBN-13:	978-1-62527-247-8
Categories:	Books > Business & Economics > General
LSN:	1-62527-247-2
Barcode:	9781625272478

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