Become a Digital Master--No Matter What Business You're In If you
think the phrase "going digital" is only relevant for industries
like tech, media, and entertainment--think again. In fact, mobile,
analytics, social media, sensors, and cloud computing have already
fundamentally changed the entire business landscape as we know
it--including your industry. The problem is that most accounts of
digital in business focus on Silicon Valley stars and tech
start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and
Andrew McAfee highlight how large companies in traditional
industries--from finance to manufacturing to pharmaceuticals--are
using digital to gain strategic advantage. They illuminate the
principles and practices that lead to successful digital
transformation. Based on a study of more than four hundred global
firms, including Asian Paints, Burberry, Caesars Entertainment,
Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book
shows what it takes to become a Digital Master. It explains
successful transformation in a clear, two-part framework: where to
invest in digital capabilities, and how to lead the transformation.
Within these parts, you'll learn: * How to engage better with your
customers * How to digitally enhance operations * How to create a
digital vision * How to govern your digital activities The book
also includes an extensive step-by-step transformation playbook for
leaders to follow. Leading Digital is the must-have guide to help
your organization survive and thrive in the new, digitally powered,
global economy.
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