The Demand for International Football Telecasts in the United States (Hardcover, 1st ed. 2016)

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions. These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Pivots in Sports Economics
Release date:	February 2017
First published:	2016
Authors:	Georgios Nalbantis • Tim Pawlowski
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Hardcover
Pages:	200
Edition:	1st ed. 2016
ISBN-13:	978-3-319-48074-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social institutions > Leisure Promotions
LSN:	3-319-48074-X
Barcode:	9783319480749

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