Strategic Management (Paperback, 2nd edition)

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	September 2003
First published:	2003
Authors:	Gerald Cole
Dimensions:	245 x 175 x 17mm (L x W x T)
Format:	Paperback
Pages:	256
Edition:	2nd edition
ISBN-13:	978-1-84480-087-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	1-84480-087-3
Barcode:	9781844800872

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