Visionary Pricing - Reflections and Advances in Honor of Dan Nimer (Hardcover)

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Advances in Business Marketing and Purchasing
Release date:	November 2012
First published:	2012
Editors:	Gerald E Smith
Series editors:	Arch G. Woodside
Dimensions:	234 x 156 x 36mm (L x W x T)
Format:	Hardcover
Pages:	392
ISBN-13:	978-1-78052-996-7
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Promotions
LSN:	1-78052-996-1
Barcode:	9781780529967

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