"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing
and price management. The volume features leading edge thinking
from today's preeminent pricing thought leaders from North America,
Europe, and Asia who originally came together 30 years ago to
encourage the development of pricing. They now assess the present
and future destiny of pricing, pricing innovation, and pricing
paradigms that are influencing the evolution of pricing throughout
the world. The volume contains four sections: section 1 interviews
Nimer and presents his views on the emergence of value-based
pricing as an influential pricing paradigm of the 21st century;
section 2 focuses on pricing strategy and competitive advantage;
section 3 focuses on the difining role of value in pricing; and
section 4 focuses on pricing capability and innovation.
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