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Airline Operations and Management - A Management Textbook (Hardcover, 2nd edition)
Loot Price: R5,009
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Airline Operations and Management - A Management Textbook (Hardcover, 2nd edition)
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Airline Operations and Management: A Management Textbook presents a
survey of the airline industry, with a strong managerial
perspective. It integrates and applies the fundamentals of several
management disciplines, particularly operations, marketing,
economics and finance, to develop a comprehensive overview. It also
provides readers with a solid historical background, and offers a
global perspective of the industry, with examples drawn from
airlines around the world. Updates for the second edition include:
Fresh data and examples A range of international case studies
exploring real-life applications New or increased coverage of key
topics such as the COVID-19 pandemic, state aid, and new business
models New chapters on fleet management and labor relations and HRM
Lecture slides for instructors This textbook is for advanced
undergraduate and graduate students of airline management, but it
should also be useful to entry and junior-level airline managers
and professionals seeking to expand their knowledge of the industry
beyond their functional area.
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