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Books > Business & Economics > Economics
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Hyperconsumption - Corporate Marketing vs. the Planet (Paperback)
Loot Price: R1,048
Discovery Miles 10 480
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Hyperconsumption - Corporate Marketing vs. the Planet (Paperback)
Expected to ship within 9 - 15 working days
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Diving deep into the world of corporate marketing, this incisive
and eye-opening work shows how, in the hands of the corporation,
business has become manipulative, divisive and disastrously at odds
with the needs of the natural world. It calls on us to rethink and
rebel. The corporate marketing blitz is driven by a simple economic
truth: profits depend on demand always exceeding supply. A
multi-billion-dollar global industry has therefore been created
with the sole aim of turning us into devout consumers. Gerard
Hastings invites us to explore alternatives to a system that is
threatening our survival. He explores what it is to be human, how
marketing can be used to do good rather than harm and the potential
of alternative models that empower us to be citizens, not just
consumers. Professionals and students in the business, marketing,
public health, environmental and political sectors - as well as
concerned citizens who know that business as usual is not an option
- will value this accessible guide to what is going wrong with our
current business models and how these failings can be addressed.
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