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Books > Social sciences > Sociology, social studies > Social issues
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Social Marketing - Principles and Practice for Delivering Global Change (Paperback, 4th edition)
Loot Price: R1,574
Discovery Miles 15 740
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Social Marketing - Principles and Practice for Delivering Global Change (Paperback, 4th edition)
Expected to ship within 9 - 15 working days
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Social Marketing shows how marketing techniques can be used to
social ends and tackle the immense challenges humankind faces.
Social inequalities have driven popular revolts, from Black Lives
Matter to Brexit; the climate is in crisis; and COVID-19 has
highlighted power imbalances across the globe. In these turbulent
times, this 4th edition will arm you with: Fresh content on climate
breakdown, inequality and diversity, public health and poverty The
critical capacity to analyse the origins, workings, and future of
our economic system Contemporary case studies from around the world
demonstrating how change happens Reflective questions and critical
thinking tasks to aid understanding This popular introductory
textbook has been fully updated to enable you to challenge the bad,
champion the good and enact meaningful change. If you already have
marketing know-how then it will help you apply this in a health,
social and ecological context. If you come from a social science,
public health, or ecological background, and have little knowledge
of marketing, it will introduce you to its key principles and give
you the chance to apply these ideas in familiar settings.
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