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Books > Social sciences > Psychology > The self, ego, identity, personality
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Heuristics - The Foundations of Adaptive Behavior (Hardcover)
Loot Price: R2,387
Discovery Miles 23 870
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Heuristics - The Foundations of Adaptive Behavior (Hardcover)
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How do people make decisions when time is limited, information
unreliable, and the future uncertain? Based on the work of Nobel
laureate Herbert Simon and with the help of colleagues around the
world, the Adaptive Behavior and Cognition (ABC) Group at the Max
Planck Institute for Human Development in Berlin has developed a
research program on simple heuristics, also known as fast and
frugal heuristics. In the social sciences, heuristics have been
believed to be generally inferior to complex methods for inference,
or even irrational. Although this may be true in 'small worlds'
where everything is known for certain, we show that in the actual
world in which we live, full of uncertainties and surprises,
heuristics are indispensable and often more accurate than complex
methods. Contrary to a deeply entrenched belief, complex problems
do not necessitate complex computations. Less can be more. Simple
heuristics exploit the information structure of the environment,
and thus embody ecological rather than logical rationality. Simon
(1999) applauded this new program as a 'revolution in cognitive
science, striking a great blow for sanity in the approach to human
rationality.' By providing a fresh look at how the mind works as
well as the nature of rationality, the simple heuristics program
has stimulated a large body of research, led to fascinating
applications in diverse fields from law to medicine to business to
sports, and instigated controversial debates in psychology,
philosophy, and economics. In a single volume, the present reader
compiles key articles that have been published in journals across
many disciplines. These articles present theory, real-world
applications, and a sample of the large number of existing
experimental studies that provide evidence for people's adaptive
use of heuristics.
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