0
Your cart

Your cart is empty

Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion

Buy Now

Ephemeral Retailing - Pop-up Stores in a Postmodern Consumption Era (Hardcover) Loot Price: R1,567
Discovery Miles 15 670
Ephemeral Retailing - Pop-up Stores in a Postmodern Consumption Era (Hardcover): Ghalia Boustani

Ephemeral Retailing - Pop-up Stores in a Postmodern Consumption Era (Hardcover)

Ghalia Boustani

Series: Routledge Focus on Business and Management

 (sign in to rate)
Loot Price R1,567 Discovery Miles 15 670 | Repayment Terms: R147 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Focus on Business and Management
Release date: August 2019
First published: 2020
Authors: Ghalia Boustani
Dimensions: 216 x 138 x 8mm (L x W x T)
Format: Hardcover
Pages: 116
ISBN-13: 978-1-138-58696-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
Promotions
LSN: 1-138-58696-X
Barcode: 9781138586963

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Glossy - The Inside Story Of Vogue
Nina-Sophia Miralles Paperback R497 R334 Discovery Miles 3 340
Fry's Ties
Stephen Fry Hardcover R431 R392 Discovery Miles 3 920
Fashion History - A Global View
Linda Welters, Abby Lillethun Hardcover R3,344 Discovery Miles 33 440
Queens of Academe - Beauty Pageants and…
Karen W. Tice Hardcover R1,920 Discovery Miles 19 200
Hair/Power - Essays on Control and…
Kajal Odedra Paperback R218 R198 Discovery Miles 1 980
Fashioning Character - Style…
Lauren S. Cardon Hardcover R3,079 Discovery Miles 30 790
On His Royal Badness - The Life and…
Casci Ritchie Paperback R211 R190 Discovery Miles 1 900
Ciao - Blank Notebook
Gilbert Pepper Notebook / blank book R703 Discovery Miles 7 030
Details - Blank Notebook
Gilbert Pepper Notebook / blank book R623 R590 Discovery Miles 5 900
Black Marriage
Ann DuCille Paperback R360 Discovery Miles 3 600
Women in Wartime - Dress Studies from…
Geraldine Howell Hardcover R3,185 Discovery Miles 31 850
The Cinema of Sofia Coppola - Fashion…
Suzanne Ferriss Hardcover R3,202 Discovery Miles 32 020

See more

Partners