Books > Reference & Interdisciplinary > Communication studies > Research methods
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Doing Ethnography (Hardcover, 2nd Revised edition)
Loot Price: R5,414
Discovery Miles 54 140
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Doing Ethnography (Hardcover, 2nd Revised edition)
Series: Introducing Qualitative Methods Series
Expected to ship within 10 - 15 working days
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Doing Ethnography is invaluable reading for anyone collecting data
through observation. Innovative and thought provoking, it is a
refreshing take on ethnography stressing both academic rigor and
practical necessity. It combines theoretical perspective with
tangible action plans and walks you step-by-step through designing,
conducting, and evaluating ethnographic research. The book
skilfully introduces the varied tasks and decisions you need to
consider before entering the fieldhelping you to avoid common
mistakes and to conduct safe, ethical research. The redesigned
Second Edition has cutting edge case studies and examples from
across the social sciences and has an embedded awareness of the
importance of digital research tools and social media. It also
includes a detailed discussion of: Autoethnography Digital
Ethnography Visual Ethnography Feminist Ethnography Managing and
Analysing data This is an ideal companion for every novice
researcher.
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