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Konsumentenverwirrtheit ALS Marketingherausforderung (German, Paperback, 2002 ed.) Loot Price: R1,955
Discovery Miles 19 550
Repayment Terms: R183 pm x 12*
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Konsumentenverwirrtheit ALS Marketingherausforderung (German, Paperback, 2002 ed.): Gianfranco Walsh

Konsumentenverwirrtheit ALS Marketingherausforderung (German, Paperback, 2002 ed.)

Gianfranco Walsh

Series: Gabler Edition Wissenschaft

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Loot Price R1,955 Discovery Miles 19 550 | Repayment Terms: R183 pm x 12*

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Gianfranco Walsh prasentiert einen Bezugsrahmen, mit dessen Hilfe er untersucht, wie Konsumentenverwirrtheit entsteht, durch welche Grossen sie determiniert wird und welche verhaltensbezogenen Konsequenzen sich ergeben."

General

Imprint: Deutscher Universitats Verlag
Country of origin: United Kingdom
Series: Gabler Edition Wissenschaft
Release date: 2002
First published: 2002
Authors: Gianfranco Walsh
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback - Trade
Pages: 344
Edition: 2002 ed.
ISBN-13: 978-3-8244-7509-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-7509-X
Barcode: 9783824475094

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