New co-author (Giles Chance) has extensive practical experience of
doing business in China Updated to take account of China's status
as a global economic power and changes in consumer behaviour New
chapter on e-commerce in China Updated to include information on
new government policy on trade partnerships, commercial law and
anti-corruption drives New and updated case studies highlight both
similaririties and differences between Chinese and western business
culture Simple and direct writing styles appeals to both students
and managers going to China for the first time
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