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The Value of Arts for Business (Paperback) Loot Price: R1,101
Discovery Miles 11 010

The Value of Arts for Business (Paperback)

Giovanni Schiuma

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Loot Price R1,101 Discovery Miles 11 010 | Repayment Terms: R103 pm x 12*

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The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: September 2012
First published: August 2012
Authors: Giovanni Schiuma
Dimensions: 229 x 155 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 294
ISBN-13: 978-1-107-41246-0
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Finance & accounting > Finance > Investment & securities > General
Books > Money & Finance > Investment & securities > General
LSN: 1-107-41246-3
Barcode: 9781107412460

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