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Books > Business & Economics > Finance & accounting > Finance > Investment & securities
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The Value of Arts for Business (Hardcover)
Loot Price: R2,843
Discovery Miles 28 430
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The Value of Arts for Business (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R2,863
Discovery Miles: 28 630
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The traditional view of the relationship between business and the
arts is very much a one-way affair: organisations may endorse, fund
or publicise the arts but the arts have nothing to offer from a
business perspective. The Value of Arts for Business challenges
this view by showing how the arts, in the form of Arts-based
Initiatives (ABIs), can be used to enhance value-creation capacity
and boost business performance. The book introduces and explains
three models that show how organisations can successfully implement
and manage ABIs. Firstly, the Arts Value Matrix enables managers to
see how organisational value-drivers are affected by ABIs.
Secondly, the Arts Benefits Constellation shows how to assess the
benefits of using ABIs. Finally, the Arts Value Map shows how ABIs
can be integrated and aligned with organisational strategy and
operations. These models lay the foundations for a new research
area exploring the links between arts and business.
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