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Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry (Paperback)
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Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry (Paperback)
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In the modern hospitality industry, it is critical to understand
travelers' needs and wants for businesses to survive and remain
competitive. Further study on understanding travelers' motivations
is essential in this field. Cases on Traveler Preferences,
Attitudes, and Behaviors: Impact in the Hospitality Industry
showcases several research-based case studies to understand
travelers' preferences, attitudes, and behaviors to illustrate
empirical methodologies in order to guide academics and
practitioners in their research endeavors. Covering key topics such
as destinations, rural areas, social impacts, and tourism
management, this reference work is ideal for industry
professionals, policymakers, researchers, academicians, scholars,
practitioners, instructors, and students.
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