Building Your Direct Mail Program (The Excellence (Paperback, 1st ed)

In Building Your Direct Mail Program--part of Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results.

In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find Building Your Direct Mail Program an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.

General

Imprint:	Jossey-Bass Inc.,U.S.
Country of origin:	United States
Release date:	April 2001
First published:	April 2001
Authors:	GJ Lister
Dimensions:	277 x 210 x 7mm (L x W x T)
Format:	Paperback
Pages:	112
Edition:	1st ed
ISBN-13:	978-0-7879-5529-8
Categories:	Books > Computing & IT > Computer communications & networking > Electronic mail (email) Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-7879-5529-9
Barcode:	9780787955298

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