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Books > Business & Economics > Economics
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Reputation - What It Is and Why It Matters (Hardcover)
Loot Price: R924
Discovery Miles 9 240
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Reputation - What It Is and Why It Matters (Hardcover)
Expected to ship within 10 - 15 working days
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A compelling exploration of how reputation affects every aspect of
contemporary life Reputation touches almost everything, guiding our
behavior and choices in countless ways. But it is also shrouded in
mystery. Why is it so powerful when the criteria by which people
and things are defined as good or bad often appear to be arbitrary?
Why do we care so much about how others see us that we may even do
irrational and harmful things to try to influence their opinion? In
this engaging book, Gloria Origgi draws on philosophy, social
psychology, sociology, economics, literature, and history to offer
an illuminating account of an important yet oddly neglected
subject. Origgi examines the influence of the Internet and social
media, as well as the countless ranking systems that characterize
modern society and contribute to the creation of formal and
informal reputations in our social relations, in business, in
politics, in academia, and even in wine. She highlights the
importance of reputation to the effective functioning of the
economy and e-commerce. Origgi also discusses the existential
significance of our obsession with reputation, concluding that an
awareness of the relationship between our reputation and our
actions empowers us to better understand who we are and why we do
what we do. Compellingly written and filled with surprising
insights, Reputation pins down an elusive subject that affects
everyone.
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