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Books > Business & Economics > Business & management > Sales & marketing
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Marketing in the Service Industries - Marketing Service Inds (Paperback)
Loot Price: R1,032
Discovery Miles 10 320
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Marketing in the Service Industries - Marketing Service Inds (Paperback)
Expected to ship within 12 - 19 working days
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First Published in 1985. This is a collection of sixteen essays on
the marketing of services industries covering such topics as
professional services, banks, service firms, insurance services,
freight transport, estate agencies, leisure, package holidays,
urban public transport, tourism, customer service and also new
technology in the industry.
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