Fashion Brand Merchandising (Hardcover)

Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation

General

Imprint:	Fairchild Books
Country of origin:	United Kingdom
Release date:	May 2009
First published:	November 2008
Authors:	Gordon T Kendall
Dimensions:	229 x 178 x 26mm (L x W x T)
Format:	Hardcover
Pages:	416
ISBN-13:	978-1-56367-561-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	1-56367-561-7
Barcode:	9781563675614

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