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New Food Product Development - From Concept to Marketplace, Third Edition (Hardcover, 3rd edition)
Loot Price: R2,703
Discovery Miles 27 030
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New Food Product Development - From Concept to Marketplace, Third Edition (Hardcover, 3rd edition)
Expected to ship within 12 - 17 working days
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About the Second Edition: "... a clear and thorough understanding
of how the industry as a whole competes, succeeds, and in some
instances fails to bring new products to the marketplace....
delivers helpful information in a concise, organized style,
bringing together diverse elements of the food industry that are
all important for a new product introduction into the
marketplace.... [a] should-have reference book for anyone involved
in developing new food products working in or with the food
industry."-Journal of Product Innovation Management, Vol. 23, No. 3
See what's new in the Third Edition: Examination of modern
marketing techniques such as neuromarketing technology, test market
modeling software, and social network marketing Exploration of
economic challenges and how to do more with less to combat rising
food commodity prices and lower carbon footprint Cohesive overview
of all aspects of new food product development technologies and
advances In-depth review of techniques of new product development
and simulated test markets Expanded discussion of the problems
specific to product development for the food service industry With
new material highlighting the latest trends and science in
marketing and electronic communication and their combined effect on
market research, New Food Product Development: From Concept to
Marketplace, Third Edition, describes stages of development in
detail, beginning with sources of ideas and moving through
development, final screening, and introduction into the
marketplace. Drawing on his extensive experience in new food
product development, the author outlines ways a company can
organize for new product development and optimize available
resources. He focuses on the roles, functions, and interactions of
the members of the food product development team, other company
departments, and outside resources in the food product development
process. A well-grounded, broad perspective in the fundamentals of
the new food development process in industry, this new edition of a
bestseller clearly delineates cost-effective best practices for
bringing new products to market.
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