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A Small Price to Pay - Consumer Culture on the Canadian Home Front, 1939-45 (Hardcover) Loot Price: R2,039
Discovery Miles 20 390
Repayment Terms: R191 pm x 12*
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A Small Price to Pay - Consumer Culture on the Canadian Home Front, 1939-45 (Hardcover): Graham Broad

A Small Price to Pay - Consumer Culture on the Canadian Home Front, 1939-45 (Hardcover)

Graham Broad

Series: Studies in Canadian Military History

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Loot Price R2,039 Discovery Miles 20 390 | Repayment Terms: R191 pm x 12*

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We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. Graham Broad explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society in wartime. Governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets, and advertisers tempted them with fresh groceries, glamorous movies, and new cars and appliances. Broad reveals that our “greatest generation” was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation’s history.

General

Imprint: University of British Columbia Press
Country of origin: Canada
Series: Studies in Canadian Military History
Release date: October 2013
Firstpublished: 2013
Authors: Graham Broad
Dimensions: 229 x 152 x 0mm (L x W x T)
Format: Hardcover - Sewn
Pages: 288
ISBN-13: 978-0-7748-2363-0
Categories: Books > Social sciences > General
Books > Humanities > History > General
Books > History > General
LSN: 0-7748-2363-1
Barcode: 9780774823630

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