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That High Design Of Purest Gold: A Critical History Of The Pharmaceutical Industry, 1880-2020 (Paperback)
Loot Price: R1,875
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That High Design Of Purest Gold: A Critical History Of The Pharmaceutical Industry, 1880-2020 (Paperback)
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This book is a history of medicines and the commercial actors that
make and sell them, covering the 140 years since the modern
pharmaceutical industry came into being. It is written in a lively
and accessible way, aiming at a general audience that combines
historical narrative with fascinating case studies on drug
discovery and commercialization, from the rat poison that became
warfarin, to a cardiovascular treatment that was turned into
Viagra. In a non-partisan way it also examines some of the less
noble manifestations of corporate behavior, concluding with an
agenda for reform.It is hard to think of anything nobler than to
bring to the world a medicine that saves lives. And over 140 years
of history, the pharmaceutical industry has produced a range of
remarkable products, albeit typically with external scientific and
financial support. Making medicines is a very big and profit-driven
business, and the industry does not always make the right products
for the right people, or at the right prices.The industry wields
immense power over lives and economies. How has it risen to this
position of dominance? Are the interests of the industry and the
public in balance? What should we admire about the industry? What
should we criticise and seek to change? The importance of this book
lies in the fact that we are all stakeholders in this industry
whether or not we own shares, so we all need answers to these
questions.Related Link(s)
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