Books > Business & Economics > Business & management > Management of specific areas > Management of real estate, property & plant
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Media Relations in Property (Paperback)
Loot Price: R1,052
Discovery Miles 10 520
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Media Relations in Property (Paperback)
Expected to ship within 12 - 17 working days
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Media relations are a vital tool for helping property companies
build shareholder value through stronger brands, develop
reputations that drive a flow of new work, and help sell and let
properties faster and at a fraction of the cost of other marketing
techniques, but such relationships need to be managed properly.
This practical and comprehensive book - peppered with real case
studies and observations from numerous people within the property
industry - aims to demystify 'the black art of PR'. Some of the
topics covered include: the strategic aims and benefits of good
media relations promoting good media relations practice throughout
your organization an overview of property opportunities across the
UK media understanding journalists and what they want do's and
don'ts of working with the media developing a media relations plan
the costs of media relations programmes. Written by an award
winning property journalist and a marketing consultant with more
than forty years experience between them, this book is a must read
for all property professionals looking to make the most out of the
media.
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